In July 2014, 5W Public Relations began working with JetSmarter, "the Uber of private jets," the mobile app that gives consumers access to the largest private jet marketplace in the world. Launched by CEO Sergey Petrossov, JetSmarter set out to disrupt the aviation industry by democratizing the private air market, offering travelers the convenience of private jet travel at a decreased cost to entry. 5WPR's objective has been to educate the public on the accessibility of private jets, as well as acquire consumers' trust in a disruptive technology company, whose goal is to effectively change one's stereotypical perception of flying private. 5WPR approached these challenges by securing top-tier media coverage globally throughout all mediums, including broadcast, print and online, with the ultimate goal of helping JetSmarter gain downloads and sign on more members.

Media Placements

Media and publication placement for jetsmarter

STRATEGY

5W has impacted the mindset of consumers by enacting a three-fold strategic media relations campaign, saturating all global platforms with the introduction of the revolutionary app. This approach is comprised of:

  • Proactively securing impactful media placements that raised awareness of JetSmarter;
  • Positioning the CEO Sergey Petrossov as an expert in the private aviation, luxury travel and overall travel industries; and
  • Highlighting JetSmarter's services as a necessary and tangible must-have item for various events, auctions, gift bags, etc.

A vital strategy within the campaign to proliferate Sergey Petrossov and JetSmarter's concept has been to target regional outlets; focusing first on the area of JetSmarter's headquarters, South Florida, and then expanding wider to all luxury regional publications. This tactic was purposely designed to garner awareness among prosperous and well-off individuals prior to introducing the less expensive offerings of JetSmarter to a more diverse audience.

In 2015, 5W successfully and strategically announced JetSmarter's Series B funding, first securing numerous top-tier embargoed placements to hit at the same time/same day (Forbes, Business Insider, TechCrunch, WSJ, South Florida Sun - Sentinel, NY Observer, etc). Following the initial coverage, the team continues to tactically conduct outreach in key markets throughout the world (Middle East, Europe, top US, etc.) to extend coverage and excitement.

RESULTS

In under six months, JetSmarter's mobile downloads increased by 25% monthly (800,000+ to date), highlighting the significant increase in brand awareness

Coverage for JetSmarter's Series B funding resulted in a total of 14,460 downloads and 130 memberships

404,059,821+ media impressions obtained in the first six months alone

Media achieved as a result of 5W's regional approach include:

  • This Week in South Florida (WPLG-TV)
  • South Florida Sun Sentinel
  • South Florida Business Journal
  • South Florida Luxury Guide
  • The Boca Raton Observer
  • Bespoke Magazine - Miami

Prime examples of 5W's capability to successfully secure a range of media placement versatility include:

  • USA Today
  • Bloomberg TV's "Taking Stock"
  • Fox Business's "After the Bell,"
  • Harper's Bazaar
  • Forbes
  • Aventura
  • Condé Nast Traveler
  • The Daily Beast

A key piece of press, noted by the client as having seen a surge in downloads, was The Daily Mail article announcing JetSmarter's expansion into Western Europe, along with its partnership with GlobeAir, initiating the escalation of international awareness.

In 2015, Sergey Petrossov was named a recipient of the Sun Sentinel's Top Workplace Professionals award, celebrating the most promising professionals under 45 in South Florida.

Read more about 5W's work
with JetSmarter

 

"5W is an incredibly talented, experienced and results-driven team of professionals. They are passionate and enthusiastic about our company and best of all, they deliver results. From countless media placements in top-tier publications to strategic opportunities at the most exclusive events, 5W is a fundamental force in our company's success."

- Sergey Petrossov, JetSmarter



"The ultimate in luxury travel, JetSmarter takes Uber's genius vision to the next level."

- Harper's Bazaar


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