Following its initial round of funding and launch of the world's first completely automated online home mortgage refinancing service, Lenda, a San Francisco-based startup and alumni of prestigious tech incubator 500 Startups, enlisted 5WPR's expertise to develop and execute a strategic public relations plan that would aid in building its customer base and attract new investment and talent to facilitate its growth. Although new to the fin-tech industry, Lenda's novel value proposition for cutting costs and adding convenience by removing the middle man for consumers seeking to refinance home mortgages provided 5WPR with the opportunity to position the company as an innovative disruptor poised to change the face of home refinancing. 5WPR's approach to achieving these goals focuses on strategies that create awareness of Lenda's unique offerings within the fin-tech industry and among potential customers in key expansion markets, as well as position Lenda CEO Jason van den Brand as an authority on the online lending space.

Media Placements

Media and publication placement for Lenda

STRATEGY

5WPR created a strategic campaign for Lenda targeting tier-one technology, consumer finance, real estate, banking and business media outlets with varied outreach around the company's groundbreaking offerings set to modernize the currently antiquated refinancing process. To maintain constant visibility among the broader fin-tech industry, 5WPR pursues various thought leadership initiatives, offering the CEO's insights for breaking news topics while also developing opportunities for contributed guest articles that addressed larger themes in online lending and fin-tech. 5WPR has consistently secured top-tier and strategic placements in the media including company features, contributed guest articles, and expert commentary from the CEO, totaling over 70 news stories with more than 380 million media impressions to help grow awareness of Lenda's innovative mortgage solution and drive business growth.

RESULTS

5WPR secured over 500 million media impression with coverage including:

  • The New York Times
  • The Wall Street Journal
  • U.S. News & World Report
  • Wiredv
  • Bloomberg
  • Forbes
  • The San Jose Mercury News
  • WSJ Market Watch
  • Business Insider
  • Realtor and American Banker

5W developed thought leadership opportunities for Lenda CEO Jason van den Brand, securing numerous expert commentary features and contributed content placement in such top-tier news outlets as Entrepreneur and The Huffington Post.


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