Man Crates, an innovative e-commerce gifting company growing at a pace of 400% year over year, is an irreverent brand delivering awesome gifts for men in the form of an industrial wooden crate. Filled with items men love, such as snacks, drinks, gadgets, gear, video games and more, each gift crate is sealed tight and delivered with a laser-engraved crowbar for the recipient to pry open their gift. While it seems a daunting task for a startup brand to compete in e-commerce, a space dominated by giants, Man Crates has a unique advantage: personality and a sense of humor woven into every aspect of their gift packages. Allowing consumers to include witty jokes or voice-recorded messages to their gifts during checkout, Man Crates CEO, Jon Beekman and the rest of the Man Crates team add a touch of personality throughout the consumer experience, placing the emphasis on the gift experience; creating a brand that cannot be copied or forgotten.

To build credibility and buzz among consumers and business audiences alike, while ensuring that all messaging remains aligned with the brand voice of this quirky, one-of-a-kind e-commerce site, the San Francisco-based, VC-backed startup has tasked 5W PR with three key objectives:

  • Define the company's branding and messaging to position Man Crates as a leader in the men's gifting space and a startup to watch in Silicon Valley;
  • Build and extend Man Crates' target audience; and
  • Establish CEO Jon Beekman as a thought leader in the business and gifting space.

Media Placements

Media and publication placement for Man Crates

STRATEGY

5W spearheads an aggressive and diversified public relations strategy focused on introducing Man Crates to key media influencers across multiple verticals. These include tier-1 general consumer interest, lifestyle, men and women's interest, business and technology. With holidays being a key time for the brand, 5W focuses on positioning Man Crates as an uncommon and unexpected, consumer-friendly concept while highlighting the key points of differentiation from other brands in the sector. 5W specifically focuses on emphasizing Man Crates' distinctive gift packaging and personalized gift options, positioning the brand as more than a gift, but a memorable "experience" recipients will remember and share.

Furthermore, 5W leverages the distinct backstory and brand voice behind Man Crates to secure company profile features in top business and technology publications and online outlets, highlighting its rapid growth and distinct brand personality.

RESULTS

The coverage 5W has secured for Man Crates has:

  • Directly generated record sales on "Cyber Monday" and significantly increased website visitations; and
  • Increased the company's visibility in front of investors and also positioned Man Crates as one of the most disruptive startups in the men's gifting space.

To date, 5W has garnered more than 541,126,069 media impressions on Man Crates' behalf

Product placements in top-tier broadcast, print, and online holiday gift guides including:

  • FOX & Friends
  • The Los Angeles Times
  • am New York
  • Business Insider
  • Cosmopolitan
  • The Rachel Ray Show
  • ABCNews.com
  • CBS San Francisco

In-depth company profiles, and expert commentary in national online, print, and broadcast:

  • The Wall Street Journal
  • NBC News (Online)
  • Men's Journal
  • Yahoo! Finance
  • San Francisco Chronicle

CASE STUDIES

  • Sparkling ICE
    Sparkling ICE, one of the fastest growing non-alcoholic beverage brands ...
  • KRUPS
    KRUPS is a brand dedicated to precision and technical perfection ...
  • Medifast
    Medifast (NYSE: MED), the third largest weight loss and weight management ...
  • Camp Bow Wow
    Camp Bow Wow is a leading Doggy Day and Overnight Camp providing ...
  • FULLBEAUTY Brands
    OneStopPlus.com, now fullbeauty.com, is the world's first ...
  • All-Clad
    5W Public Relations is Agency of Record for All-Clad Metalcrafters ...

Consumer Products and Brands