Ultra Mobile, America's fastest growing private company in 2015 (named by Inc.), approached 5W in 2015 to leverage its position as the #1 business on the Inc. 500 as well as its expertise in international telecommunications to grow its profile within business and telecom trade publications. The 5W team developed a strategic public relations plan to position Ultra as the leading mobile carrier serving the nation's more than 4.6 million foreign-born U.S. residents, highlighting the company's innovative business strategies, rapid growth, major partnerships and company announcements to better serve this large segment of the U.S. consumer market.

Media Placements

Corporate Communications - Ultra Mobil

STRATEGY

5W positioned Ultra Mobile as the leading name in international telecom solutions for U.S. residents and as a disruptor in the mobile telecom space, targeting coverage with business, industry trade, and consumer-facing technology media. Through major announcements, including brand partnerships, plan changes, and the spinoff of sister app company Primo Connect, 5W has drawn media coverage around Ultra's growth, expanding initiatives, and evolution as a venture builder through in-house incubation of companies like Primo. 5W has also secured numerous thought leadership opportunities for CEO David Glickman to offer expert commentary on business growth strategies and industry trends via contributed guest bylines and media interviews.

RESULTS

5W has continued to evolve its strategy to meet Ultra's dynamic business model and growth, securing over 272 million unique impressions with top-tier business and technology media, including Forbes, Bloomberg, Fortune, Inc., Time Money, CNBC, The Economic Times and Digital Trends, as well as influential trade publications, such as IT Business Edge, TMCNet, FierceWireless, TruTower and Wireless Week among others.









5W Branding Public Relations Firm

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