Proximo Spirits, the owners of 1800 Silver Tequila, tasked 5W Public Relations, as PR firm of record for Proximo Spirits with launching a limited edition line of bottles showcasing the crème de la crème of emerging graphic artists from across the country. By utilizing regional artist hooks, design attributes, contest elements, and more, 5WPR was able to secure a groundswell of media coverage across top-tier national and regional print, online, and broadcast media. ..In addition to traditional product announcements, 5WPR publicized a “Design Your Own” contest, where consumers were able to submit their designs – which are now being released throughout the country.

To further promote the customizable component of the Design-Your-Own 1800 Bottle, 5WPR extended the artist bottle concept to create Honorary Essential Artists for a variety of celebrity fans including Young Jeezy, Rick Ross, Flo-Rida, Fabolous, Tony Romo, DJ Cassidy, Holly Madison, DJ Envy, Jermaine Dupri, Nas, and more.

The Essential Artists Series made a huge splash across retail trade and top-tier consumer media for 1800 in outlets including: Elle, New York Magazine, New York Post, Miami Herald, Los Angeles Times, Penthouse,

MTV.com, 944 Magazine, Billboard.com, Brandweek, All Hip Hop.com, Vibe.com, Hip Hop Ruckus, The Urban Daily, Paper, Zink, Nylon, Gotham, Men’s Fitness, Blackbook, Upscale, Miami, Beverage Industry, Promo, Out, CW 11 Morning News, Packaging World, Wine Enthusiast, and many more.