NY PR AGENCY - NY PR FIRM

ADTECH hired 5W Public Relations with the anticipation of the opening of their American office. One of the leaders in ad serving solutions, the company already worked with AOL, SKY TV and Clear Channel in Europe. Seeing the impending consolidation in their industry, ADTECH looked to be positioned as a potential target for acquisition. Because ADTECH had no clients and a one-man office in New York, 5W Public Relations immediately created buzz around the firm's launch in New York in key digital media trades like MediaPost, ClickZ and iMedia Connection.

As ADTECH continued to grow and sign clients, 5W Public Relations positioned the firm's HELIOS IQ ad serving solution as superior to those offered by its much larger competitors like DoubleClick through Op-Eds, client testimonials and deal announcements. The firm's US Managing Director was quoted and featured in profile stories in Crain's New York, Adotas and Revenue among others.

Through positioning ADTECH as a much larger domestic player than its former image would suggest, the company became a prime target for acquisition. After Google purchased DoubleClick, the other major web entities of Yahoo, MSN and AOL all looked to purchase one of the other major players in ad serving. Due to ADTECH's reputation and perceived US presence, the company became a logical acquisition for AOL. The Internet behemoth purchased a controlling interest in ADTECH for a reported $100 Million.

Today, 5W Public Relations remains a vital element of ADTECH's American communications team, helping it both build name recognition and shaping how it is perceived among the AOL family of Internet acquisitions