Located across the street from New York Penn Station and Madison Square Garden, the Affinia Manhattan is positioned to capture the powerful sea of commuters flowing within an arm’s reach of the property. To help lure the crowds of potential guests that might think twice about boarding the train after a long night of work, or following a late night concert, 5WPR created a special promotion called Midnight Rates for the property.  

The hook was: instead of rushing home to make a late train and missing out on much needed rest, road-weary commuters can receive steep discounts by making a walk-in booking of the Affinia Manhattan’s Midnight Rates special post 10 PM. Patrons who book a room late at night – until 4am – receive $100 off available rates for same day, overnight bookings.

The catchy Midnight Rates promotion has been a hit – we’ve secured media placements with outlets including Good Morning America, AOL Travel and Newsday. Popular travel blog HotelChatters wrote, “Who You Gonna Call When You Need a Late Night Room? Affinia Manhattan.”