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BABESTA - CONSUMER/FASHION OUTREACH PROGRAM
Babesta is a children's boutique that carries rock 'n roll threads, accessories, toys and crib decor for trendy infants, toddlers and children. The online component, Babesta.com, was founded in 2004 and just this spring, Babesta.com announced the opening of their first brick and mortar store, bringing all things "kid hip" to downtown New York. Babesta chose 5W Public Relations to devise a campaign that separated them from the crowded, oversaturated marketplace of similar contenders. Over the past year, 5W Public Relations has used tactics such as creative pitch execution, celebrity gifting, pertinent product showcases and timely editorial targeting to make Babesta a notable and exclusive one stop shop for Hollywood hot moms, movers and shakers, and the media. Babesta's products have been regularly featured in leading glossy, consumer publications such as InStyle, People, US Weekly, In Touch, Time Out New York Kids, and Parents, national and regional daily newspapers including USA Today, The New York Times, Chicago Sun Times and Dallas Morning News and television programs including The Rachael Ray Show and FOX Good Day New York. As a result of 5W Public Relations' initiatives and strategic media placements, the Babesta.com site has increased web traffic by 300%, the CEO has become a go-to for press and a trend setter in the industry, and the Babesta boutique is thriving in one of the most fashionable and competitive neighborhoods in Tribeca. Babesta attributes their much of their success to 5W Public Relations.  |
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