5WPR: Maternity Products PR, Baby PR Agency, Top 25 PR Agency, NYC PR Firm

BornFree is a leading baby brand that manufactures all-natural, Bisphenol-A (BPA), Phthalates and PVC free products for feeding which includes their baby bottle which is a best seller. In 2009, 5W Public Relations was hired as PR agency of record to increase brand awareness and position BornFree as the #1 baby product line in America, owning the BPA-free category.

The campaign from Day 1 has involved strategic counsel, aggressive media relations and social media campaigns, marketing stunts, celebrity branding and consistent CEO positioning to aid the company’s growth and brand awareness. 5WPR leverages the news on BPA by positioning the companys CEO as an authority on product safety. We also promote leading pediatrician, Dr. Alan Greene, the brand’s spokesperson as a information source on BPA in addition to being an expert on baby health and partner with top celebrity moms. We also concentrate on social media efforts and target the mommy blogger arena.

5WPR is able to regularly secure top-tier parenting, celebrity and feature media opportunities about BornFree and related news topics in coveted media outlets such as the Today Show, Parents TV, USA Today, Fox Business, Bloomberg Television, ABC World News, Parents Magazine, BabyTalk Magazine, Pregnancy & Newborn, Entrepreneur, OK Weekly and The Dallas Morning News. Our celebrity product placement campaigns have included Tori Spelling, Melissa Joan Hart and Matthew McConaughey.

On an ongoing basis, from product placement for the brand, to business profiles, engaging mommy bloggers and having celebrities pictured with the product, the PR campaign for BornFree has been vital to the companys' success.