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The Buckingham Hotel
As the speed of information – namely, hotel locations, amenities and prices – travels faster than ever, hotels are looking for new ways to stand out from the crowd. In order to break through the clutter, 5W Public Relations created a series of extreme packages for The Buckingham Hotel, a boutique hotel in New York City, that garnered top-tier national press coverage and put the no-name hotel on the map.
What’s an “extreme” package? While formulas vary in their spices and seasonings, the basic ingredients remain the same: lavish lodgings, extravagant activities, and a monster price tag. 5W Public Relations set the bar on these packages and created a phenomenon in the industry, yielding more and more properties to jump on the bandwagon.
The Buckingham Hotel in Manhattan is heralded as a pioneer for these outrageous getaways. Packages 5W created for the hotel - including a $150K Christmas Key to the City package and a $15K Ultimate Orchid Adventure Package in 2007, and a $75K Christmas Tree Lighting and a $150K Valentine’s Day package in 2006- made the front page 4 times in a row. Media outlets that featured these stories include The New York Daily News, The New York Times, The New York Post, Fox 5 News and WCBS Radio, among others.
Features of these packages included staying in Buckingham’s famed penthouse and experiencing the best of what New York City has to offer. From a private G4 jet and a luxurious dinner at The Sea Grill to a shopping spree at FAO Schwartz and orchestra tickets to The Nutcracker, these packages offered guests the opportunity to experience once in a lifetime luxuries, with signature mementos.
Travel + Leisure for example picked up on the extreme package trend, highlighting The Buckingham Hotel’s $15K “Ultimate Orchid Adventure” as one of the premier extravagant packages of 2007.
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