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CheapSeats.com
With travel industry news moving faster than the Concord, 5W established CheapSeats.com News Bureau to fully highlight the website as an authority on timely and relevant topics in the news cycle.
5W engaged longtime travel industry veteran Terry Trippler as a spokesman for CheapSeats.com, to lend his extensive knowledge and access to a satellite studio. With over 37 years of commercial travel industry experience, Trippler is considered one of America's foremost authorities on the airline industry and the rules that govern their operation.
5W monitored the news cycle each day for relevant topics to spin into talking opportunities for Trippler and CheapSeats.com. 5W created and serviced out weekly trend reports—a summary of the five hottest travel topics in the news—on behalf of CheapSeats.com, offering interviews with Trippler and drafted reactive pitches, such as the NYC transit strike, to turn into larger travel stories. Trippler’s in-home satellite studio provided an opportunity to conduct satellite media tours at a moment’s notice and allowed us to secure television interviews throughout the country.
We secured placements in top tier newspapers and televisions outlets, such as the New York Times, USA Today, Boston Globe, Denver Post, Detroit News, Miami Herald, Seattle Times, The Early Show, NY 1, CBS New York, CBS Chicago and FOX St. Louis.
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