As an 80 year old doctor who created his diet over 35 years ago, 5W Public Relations was hired in 2007 to introduce Dr. Siegal’s COOKIE DIET to the United States and beyond, all while creating celebrity for Dr. Siegal and positioning the diet as a leader in the weight loss industry and amongst it’s copycat competitors.

5W's goals were to generate ways to garner national TV media, trade, consumer and business press as well as top tier press in key regional markets. Other major initiatives were to align the brand with high profile celebrities, establish Dr. Siegal and his son Matthew as successful father and son entrepreneurs and utilize the several Cookie Diet before/after success stories.

Three years later, 5W Public Relations has successfully brought fame and notoriety to Dr. Siegal’s COOKIE DIET and established it as a favorite weight loss plan among celebrities and dieters worldwide. It has gained media exposure in top outlets, marking Dr. Siegal’s COOKIE DIET as a standout brand amongst its competitors and weight conscious consumers. 5W has secured top tier media placements in outlets such as the cover of People Magazine, FORBES, New York Times, Wall Street Journal, ABC’s The View, ABC’s Good Morning America, Entertainment Tonight, E! News, Allure, The CBS Early Show, The NBC Today Show, etc. Due to the consistent top tier media exposure, Dr. Siegal’s COOKIE DIET has caught the eye of many national retailers and is now being sold in thousands of GNC and Walgreens stores nationwide.

5W PR continues its efforts to position Dr. Siegal’s COOKIE DIET as the number one diet brand in its category by constantly securing top tier health, wellness, business and entertainment media in all influential markets.