Edward A. Mermelstein is an international real estate attorney and co-founder of Edward A. Mermelstein & Associates, a multilingual law firm with offices in Moscow and New York City. Specializing in connecting high net-worth clients from around the world with real estate opportunities in the U.S., Russia, Ukraine, and other emerging markets, 5WPR, as PR agency of record was presented with the task of increasing Mermelstein’s national and international visibility in print and broadcast media as a foremost real estate resource.

To differentiate Edward from the countless real estate experts, we gauged the interest of top-tier media by presenting Edward as an expert resource with insider knowledge about International investment opportunities, economic incentives, and regular commentary on breaking news. In the first three months of the campaign, Mermelstein was featured with profile stories on FOX Business, Newsweek Magazine, Bloomberg and in The New York Observer.

With the housing market bubble popped, a severe economic recession following Wall Street’s changed landscape, and a mortgage and foreclosure crisis, we pitched Mermelstein regularly was quoted in the media as a resource discussing the ensuing effects on the real estate market and U.S. housing market, government-sponsored programs for loan modification, and the growing trend of foreign investment in U.S. real estate.

As a result of our ongoing outreach, Edward has seen a sizeable increase in his business and is regularly quoted or featured in top-tier media outlets, including CNBC, Fox News, The Real Deal, Smart Money magazine, AOL News, FOX Business, The Moscow Times, Bloomberg, MSNBC.com, BNN and Forbes.com. He has also become CNBC’s go-to international real estate expert and as recognition of his expertise, global reach, and best business practices, he was named one of the New York Observer’s “Lawyer You Call” in 2009.