Evian, the “World’s Most Luxurious Natural Spring Water,” tasked 5W Public Relations to bring the Evian brand to the forefront of both foodie and fashion worlds with the release of a high fashion, designer bottle. In order to position the designer bottle as a favored accessory among trendsetters and tastemakers, 5W Public Relations partnered with the renowned French designer to launch a Limited Edition Evian Bottle by Jean Paul Gaultier.

To celebrate the bottle’s launch, as PR firm of record for Evian, we utilized the partnership to unveil the creation after Gaultier’s show during Paris Fashion Week, while simultaneously unveiling the bottle stateside at the South Beach Wine & Food Festival. By leveraging the popularity of Jean Paul Gaultier’s Paris Fashion Week, while at the same time focusing on the unique tasting notes of Evian through expert “water sommeliers” at the South Beach Wine & Food Festival, 5WPR was able to position the water in a respected place among top influencers in both food and fashion arenas.

The design attributes and creative collaboration, combined with tasting points highlighted by Evian Sommeliers was the focus of talking points to garner business, trade, and consumer press. Top-tier results included the following: Beverage Industry, BevNet.com, Teen Vogue, Event Marketer Magazine, Style.com, Metro Newspapers, FoodNetworkAddict.com, Art Now Online, Nylon Online, Zink Magazine, WWD and more.