DR. ANTHONY GRIFFIN - BOARD CERTIFIED PLASTIC SURGEON
Performing some of the most complicated procedures on ABC's Extreme Makeover, Dr. Anthony Griffin specializes in minimally invasive procedures that decrease scarring and result in a natural appearance. Dr. Griffin is the director of the Beverly Hills Cosmetic Surgery Institute and a diplomat of the American Board of Plastic Surgery. He is an active member of the American Society of Plastic and Reconstructive Surgeons and a fellow of the American College of Surgeons.
5W Public Relations' primary objective for Dr. Griffin was to build brand recognition of both him and his practice as a whole, thereby increasing traffic to his practice, and his general perception in the marketplace. Throughout his two year relationship with 5W Public Relations serving as PR agency of record, Dr. Griffin has been positioned as a leader in the plastic surgery industry and has built relationships with important business, urban, African-American and medical media and influencers.
In addition to being regularly featured in the media, 5W Public Relations has secured major features for Dr. Griffin in nearly every top-tier entertainment & lifestyle publication, including Allure, GQ, Vibe Vixen, Upscale, Vogue, Essence, US Weekly, OK and Star to name a few. Dr. Griffin is also regularly featured in national and regional daily newspapers including: The New York Times, New York Post, New York Daily News, Los Angeles Daily News, Chicago Tribune, Woman's World, USA Today and television programs including Good Morning America, The Early Show, Access Hollywood, KTLA Morning Show, and ABC/NBC/CBS/Fox affiliates nationwide.
As a result of 5W Public Relations' initiatives and strategic media placement, Dr. Griffin has become a well-known face and an expert and pioneer in his industry. Dr. Griffin would be happy to tell you he attributes that in very large part to the PR agency, 5WPR, which has worked on his behalf.