HINT Essence Water, an all natural flavored water with no sugar, calories or sweeteners launched in 2005 and has quickly become one of the leading bottled beverages on the market. 5WPR was hired to generate ways to garner national press creating brand awareness and positioning HINT as the leader in the beverage industry and as a healthy alternative to other beverages on the market.
5WPR composed very specific and targeted press materials focusing on the beverage, business and health markets. Additionally, 5WPR worked with various partners to sponsor events such as NY/LA Fashion Week, Women's Professional Soccer and award shows.
Through our media outreach, we received feature placements in BusinessWeek, Reuters, San Francisco Chronicle, Hamptons Magazine, Health, Shape, Prevention, several network television interviews and per our submission led HINT to become the Best Flavored Water in Men's Health Magazine. From consumer media outreach to brand building activites we are in our 4th year of PR agency of record for this water brand.