5W Translates Language Access Network’s Value Proposition to Mainstream Media

The Language Access Network (www.languageaccessnetwork.com) is a pioneer in video language interpretation services with operations in Columbus, Ohio. The company provides healthcare outlets, medical facilities and pharmacies with professionally trained interpreters 24 hours a day, seven days a week through its centralized video language center, interpreting more than 150 different languages through real-time, interactive video technology. The company signed with 5W Public Relations in the fall of 2006 looking to generate buzz regarding its value proposition to hospitals and wellness facilities across the country. Despite only having a single installation set up in Columbus, Ohio at the time of commencing working with 5W, the agency immediately set up an aggressive nationwide public relations campaign that leveraged trends in medical care, statistics on the pervasiveness of non-English speakers being treated in United States hospitals and its installations in major cities across the country.

From placing stories in key healthcare trades like American Medical News and Pharmacy Times to mass market outlets like Newsweek, The Wall Street Journal, The Associated Press and CBS Marketwatch the agency delivered media results from day 1. As The Language Access Network has grown to installations in Miami, Houston, Los Angeles and Boston, 5W Public Relations has supported the company in maximizing the awareness of its services in each of these key cities. The agency has excelled in this capacity from executing a press conference in Miami that generated nationally syndicated television segments on FOX News, as well as local coverage on numerous regional affiliates. 5W continues to secure feature stories surrounding installations in such key regional publications as The Los Angeles Business Journal, Houston Business Chronicle and The South Florida Business Journal, in order to heighten the company's profile amongst key decision makers, thus accelerating it sales cycle with potential clients.

Today, as its client base continues to grow, 5W continues to achieve top tier media results on behalf of The Language Access Network, both in generating news surrounding the void which the company fills in the marketplace as well as supporting deal and agreements that the company signs.