Having launched a new, bold ad campaign, LifeStyles Condoms tasked 5WPR with creating an out-of-box initiative that would resonate with the highly-sought after 18-24 year-old demographic.

The campaign pairs a very enticing photo with a tongue-in-cheek slogan, tailored to the many different lifestyles of today’s consumers. 5WPR, as PR agency of record, proposed taking this dauntless ad campaign one step further and making into something tangible, something that would be more than advertising, but could cross into the realm of editorial—and with that proposition, the LifeStyles Make-Out Booth was created.

The agency decided to unveil the LifeStyles Make-Out Booth at its private mansion at the Sundance Film Festival.

The LifeStyles Make-Out Booth gave celebs the chance to get away from the paparazzi’s flashing lights for a moment and create some personal memories of their own.  Further, we retrofitted the inside of the Booth with a mini step & repeat with LifeStyles logos to ensure that the brand received the maximum benefit of the Booth.

As a result of sponsoring this and many other celebrity events, we have been able to capture images of Kim Kardashian and Reggie Bush, Lindsay Lohan, Jamie Lynn Sigler, Lance Bass, the cast of The Hills, and more.

With our strategic outreach, the LifeStyles Make-Out Booth went viral and we were able to secure a plethora of media, including: The Daily News, New York Post, CW New York, Howard Stern, TMZ and Yahoo! Sports, among many others.