Market America I SHOP.COM is a top 25 network marketing company globally and one of the top e-commerce sites worldwide. Market America Founders, JR and Loren Ridinger, needed a new approach in order to redefine the company’s brand image, create awareness of their product lines and bring clients to the SHOP.COM platform to become UnFranchise Owners.

Media Placements

Media & Publication Placements for Market America by 5W PR

STRATEGY

5W began with a wholesale change in marketing strategy by departing from how Market America was traditionally presented to the media. We saw value in leading with one if its key brands – SHOP.COM – as it was a tremendously underutilized asset. With the power of SHOP.COM, we positioned the company as a major e-commerce player by inserting company executives into trending news stories on e-commerce and internet retailing alongside other industry leaders including Amazon and Jet.com, resulting in an immediate elevation of the brand.

Core to our efforts in amplifying the Market America engine behind SHOP.COM was putting executives JR and Loren Ridinger out front for features on their entrepreneurial successes as well as the power of the Market America platform for aspiring entrepreneurs.

Finally we leveraged celebrity spokespersons including Daymond John, Fat Joe, Scotty Pippen and La La Anthony to pique media and consumer interest and amplify partnerships, brand launches and events.

In tandem with our corporate efforts, 5W conducted a wide-ranging blogger campaign and product placement program for SHOP.COM’s products lines to drive sales and transaction volume through SHOP.COM, thus supporting UnFranchise Owners running businesses on the platform.

RESULTS

5W’s campaign has increased the company’s visibility, drove tremendous ROI with regards to brand image and positioning and highlighted Market America executives by securing opportunities and placements in top-tier media including local and national dailies, leading business outlets and trade publications, generating more than 470,453,288 unique media impressions.

Notable media coverage includes: Fast Company, Business Insider, Associated Press, Miami Herald, CNBC, Parade, Reuters, AMEX Open Forum, BuzzFeed, CBS News, The Street, New York Magazine, PEOPLE, Internet Retailer, Forbes, Fox News, Vibe, TMZ, CMO.com, MarketWatch, NBC News, USA Today, CBS News Radio, USA Today and more.















5W Branding Public Relations Firm

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