Background: 5W Public Relations was tasked by McDonalds to raise consumer brand awareness for the launch of the McDonald's All American Throwback Jerseys.

Objective: 5W Public Relations was responsible for celebrity product seeding, integration and media for McDonald's All American Throwback Jerseys, which were available for the first time in retail stores.

Strategy and Tactics: By working through the agency's clients, contacts and celebrity stylists, 5W Public Relations had the McDonald's All American Throwback Jerseys placed on celebrities including Jermaine Dupri, Terrell Owens, Ludacris, Swizz Beatz, Twista, Vivica Fox, Carmelo Anthony, La La, and Cedric The Entertainer.

Result: The jerseys and photos of the celebrities wearing the jerseys received media coverage and placement on Access Hollywood, TNT, ESPN TV, ESPN magazine, Sports Illustrated, BET Style, Complex magazine, The Source magazine, Cover of Dub Magazine in addition to placement in Multi-Platinum Recording Artist Mario's music video at no cost.

"5W Public Relations is a fast moving agency that has looked after our best interest from day one. They were able to deliver everything they promised and more - which included placing our product on a large sampling of top tier celebrities."

- Michon Ellis, McDonald’s, Director of Marketing