5WPR: TOP 25 PR FIRM – NYC PR AGENCY – CONSUMER PUBLICITY

The Premier Hotel, formerly known as The Premier at Millennium Broadway, re-launched with new design touches, new guest services, and most notable, a dedicated Women Travelers Floor, a niche floor for women, boasting special amenities and features for women patrons of the hotel.

5W Public Relations was tasked with leveraging the reposition of the hotel with the launch of its brand new Women’s Only Floor and sought to bring awareness to the property as a selective setting in one of the most distinctive districts of New York City. In accordance with this launch, we promoted the floor’s special amenities which included an in-room yoga mat, luxurious bath, beauty and wellness products, women’s interest magazines and more. The floor also boasted additional bonuses to being a patron on that floor which included room service, dry cleaning, and complimentary morning breakfast buffet and an afternoon cocktail hour. In addition to promoting the highlights of the floor, 5W Public Relations also created strategic promotions including a special Mother-Daughter package, Girls-Only Family Reunion promotion, Girlfriend Getaways weekend offer and more.

Within the first two months of the launch, we secured top tier media including Newsweek International Edition, Forbes, Globe and Mail, ABC Radio’s The Travel Show, NBC’s iVillage, and Delta Sky Magazine.