MOM & BABY PR EXPERIENCE - BABY PRODUCT PR

5WPR hosts an annual mommy event specifically for the media, beginning in 2006, which we labeled the “Mom & Tot Luxury Preview”. This was a specially designed media party taking place at the 5WPR residence in the Hamptons, where 25 clients debuted their products to top media. No advertising and no trade show booths at this event – this was a swanky, exclusive daytime soiree where media mommies (editors, producers and decision makers who are moms) splashed in the pool with their babies while rubbing elbows with clients and trying out some of the hottest new products to hit the market.

The media loved the event so much they ran stories about it – Ruth LeFurla wrote a full page feature on the event and how it introduced breakthrough trends and fashions for the child market. Following this, Good Morning America aired a 6 minute segment, titled, “Mommy Companies” which singled out many of the clients featured at the event.

Since 5WPR secured one of the most important product placements ever, with the placement of product on Shiloh Nouvel Jolie Pitt (the 1st Jolie/Pitt child), we have had a practice area dedicated to moms and babies.

5WPR quickly gained the brand recognition throughout its industry as the PR firm with a specialty division that speaks to the child and mom market.