PR AGENCY: PR FIRM: TOP 25 PR AGENCY

New Jersey based NICE Systems (NASDAQ: NICE), is the industry leader in the development and implementation of software for audio and visual surveillance. The company's PR goals were to drive industry awareness to its many product and service offerings and to drive investor confidence via media relations.

Everyone knows NICE Systems' most well known service when you've been placed on hold… "This call may be recorded for customer quality assurance." NICE is the company recording the call. Upon signing NICE Systems, 5W Public Relations immediately arranged for a New York Times corporate profile, and prepared company executives and accompanied them for a day with the newspaper's tech reporter. The resulting story generated immediate sales leads for NICE.

Next, the agency arranged for the Associated Press to spend a day at NICE's U.S. headquarters under our supervision. The AP story ran in newspapers in hundreds of U.S. cities and towns around the U.S., again generating a number of sales leads for NICE. This momentum led to securing NICE a feature in Fast Company Magazine and a corporate profile on the company on the front page of the business section of the company's hometown newspaper, The Bergen Record.

Subsequently, 5W Public Relations was charged with launching the company's next level solution - NICE Perform. At the time, NICE Perform moved the company from call monitoring to providing their clients with a window into the souls of their customers. New and noteworthy features included voice-based emotion detection, word spotting and the ability to capture competitive intelligence like no other solution. 5W Public Relations launched the new offering in a Forbes Magazine feature and followed that up with coverage in Fortune, the Chicago Tribune, the Newark Star Ledger, San Francisco Chronicle, FOX News Channel, CNN, CBS News, CNBC and the company was interviewed by NBC Nightly News. NICE's stock price has risen rose from $17 per share to $56 and then split two for one.