5W Gets Media Monitoring NICE Systems
One of the agency’s longest standing clients, New Jersey based NICE Systems (NASDAQ: NICE), is the industry leader in the development and implementation of software for audio and visual surveillance. At the initial time of engagement, the company’s PR goals was to drive industry awareness to its many product and service offerings and drive investor confidence via media relations.

Everyone knows NICE Systems’ most well known service when you’ve been placed on hold… “This call may be recorded for customer quality assurance.” NICE is the company recording the call. Upon signing the NICE Systems, 5W immediately arranged for a New York Times corporate profile, and prepared company executives and accompanied them for a day with the venerable tech reporter Claudia Deutsch. The resulting story generated immediate sales leads for NICE.

Next, the agency arranged for the Associated Press to spend a day at NICE’s U.S. headquarters under our supervision. The AP story ran in newspapers in hundreds of U.S. cities and towns around the U.S., again generating a number of sales leads for NICE. This momentum led to securing NICE a feature in Fast Company Magazine and a corporate profile on the company on the front page of the business section of the company’s hometown newspaper, The Bergen Record.

In July of 2005, 5W was charged with launching the company’s next level solution – NICE Perform. At the time, NICE Perform moved the company from call monitoring to providing their clients with a window into the soul their customers. New and noteworthy features including a voice based emotion detection, word spotting and the ability to capture competitive intelligence like no other solution. 5W launched the new offering in a Forbes Magazine feature and followed that up coverage in Fortune, the Chicago Tribune, the Newark Star Ledger, San Francisco Chronicle, FOX News Channel, CNN, CBS News, CNBC and the company was interviewed by NBC Nightly News. Since July of 2005, NICE’s stock price rose from $17 per share to $56 and then split two for one. Currently NICE is trading upwards of $32 and the agency has continued to generate top-notch results on a weekly basis.