Nick Cannon is recognized as one of the most successful young talents in the world of comedy, music, film, TV and fashion. As cited by People Magazine's Top Ten Most Successful Young People in Hollywood and featured on the cover of Black Enterprise Magazine's 40 Under 40, Cannon is the owner of his own record label, Can I Ball/Universal Motown, owner of the clothing label, PNB Nation, and the creator and director of cable television's #1 rated show, MTV's Wild 'N Out. Because other members of "Young Hollywood" were never able to make the successful transition from childhood star to adult star, our challenge at 5W Public Relations was to help Nick Cannon break out of his Nickelodeon childhood star moniker and expose both fans and Corporate America to the "Nick Cannon" brand.

Repositioning his Nickelodeon upbringings as "prologue", 5W created story angles on the grown up Nick Cannon that the media had not been exposed to. From a strategic standpoint, it was crucial that the agency change the class of celebrity whom Nick Cannon was associated with. Prior to working with 5W Public Relations, the media often lumped Nick Cannon in with younger and less accomplished "teeny-bopper" stars. The agency looked to position Nick Cannon as the next multi-media mogul (like Will Smith) and as a peer of such A-List top young adult actors as Ashton Kutcher and Orlando Bloom. We crafted his personality as "all grown up" and a man on the brink of superstardom.

Combining all of his brand assets (Wild 'N Out, PNB, Can I Ball/Universal Motown) while portraying the Nick Cannon of today in stark contrast to the Nick Cannon the press had previously come to know, the media results to date have been tremendous. More importantly, the coverage of Nick Cannon that the agency has garnered has been unique in its positioning versus from all of previous media exposure that he had received. Media coverage to date includes feature stories in Vibe, People (where he was compared to Will Smith), OK! Magazine, US Weekly, Stuff, The New York Daily News and Teen Vogue. Additionally, 5W Public Relations secured Nick Cannon his first cover as he appeared on the cover of the June/July '06 issue of Complex Magazine.

By helping Nick Cannon to land cross-over roles in feature films such as Bobby and Weapons amongst others, 5W Public Relations successfully laid the groundwork of branding Nick Cannon the man as his career continues to mature into one of Hollywood's most talked about emerging stars.