Pritikin Longevity & Wellness Center

5W Brings New Life to the Pritikin Longevity & Wellness Center
An all encompassing lifestyle destination founded 50 years ago in Florida by Nathan Pritikin, who emphasized diets rich in fruits, whole grains, vegetables, season and nonfat dairy & lean meat, the Pritikin Longevity & Wellness Center is one of the world’s premier health & wellness centers.

Looking to increase its visibility in an increasingly crowded sector, Pritikin turned to 5W in 2006 to create brand awareness, position their individual doctors as credible published experts in regards to weight loss and nutrition. In addition to composing targeted press materials concerning relevant weight loss issues such as heart disease and diabetes, we created a national and multi-city b-roll campaign highlighting the luxurious spa setting of the Center. We sent major network producers a b-roll package which included footage from the Center on a weight loss study done by the American Heart Association, which we arranged.

From Newsweek to USA Today, this initiative garnered feature stories for the Pritikin Longevity & Wellness Center in top tier media outlets from across the country. From leveraging celebrity clients to inserting our physicians in the news cycle to facilitating feature stories on the center itself, we continue to secure such top tier placements as the Today Show, PBS, AARP, US Weekly, Forbes and the New York Times.

Moving forward into 2008 and beyond…