5W Goes Mobile With Scanbuy



Looking to stand out in the growing mobile applications marketplace, New York based SCANBUY turned to 5W to drum up mobile, advertising and venture capital community interest. The company’s breathrough technology enables camera equipped mobile devices such as cell phones and PDAs to have barcode scanning functionalities. SCANBUY’s solutions provide an interface between the physical and digital world, creating the ultimate consumer comparative shopping tool.

Upon signing the client, we immediately arranged phone calls for the CEO with business development executives at both Shopping.com and Consumer Reports for a content partnership deal. In doing so, SCANBUY gained interest from Venture Capital firms as well as Internet partners.

In bringing the story to key media audiences, 5W secured feature stories in such vertical publications as RCR Wireless, InternetWeek, XtremeRetail23, Wireless Week and Digital World that generated interest from various telecommunications companies. The biggest impact on the company was reaching the large consumer audience. 5W secured placements in national daily newspapers including Newsday and Chicago Tribune and also arranged for a series of broadcast outlets to tape demonstrations of the company’s technology in action. To raise the provide of it’s executive team, 5W secured feature television interview for SCANBUY’s CEO on Bloomberg Television, FOX’s “The Next Big Thing,” ABC San Francisco, ABC New York, and we are currently scheduling segments with CBS Chicago, NBC Philadelphia, NBC Dallas and NBC Columbus.

As additional mobile devices and applications flooded the marketplace, 5W had successfully raised the company’s visibility to the point that it held unquestioned leadership in its space.