BEAUTY PR - COSMETIC PR - PR AGENCY - NYC PR FIRM - 5WPR

Renowned celebrity hairstylist, Ted Gibson, hired 5WPR as his agency of record to position his company Ted Gibson Beauty as an iconic consumer brand. We were tasked to increase Ted’s popularity within the marketplace, and promote the Ted Gibson Salon as well as the hair care line through top-tier media, consumer and business arenas.

5W PR has successfully branded Ted, the products and the entire brand through feature stories and prominent product placement in media such as Allure, InStyle, Fox Business News and Access Hollywood. 5W created various promotions and newsy tie-ins for the Ted Gibson salons in Washington DC and NYC that spurred coverage in Time Out New York, the Washington Post, NY Magazine and CNN. As his PR agency, we also aligned Ted Gibson with various major fashion events including Mercedes-Benz Fashion week.

Our latest accomplishment has been the recent partnership for Ted Gibson with TLC’s popular program, “What Not To Wear” – Ted Gibson joins the cast of style experts for the 2009 season. 5WPR continues to lead the PR and consumer marketing effort for Ted Gibson and focuses solely on strategic efforts to reinforce the brand through all targets.