To launch the exciting new addition to Three-O Vodka’s family of flavors, 5WPR proposed, planned and executed a celebrity-driven party garnering an impressive amount of media results. With Three-O Vodka’s demographic in mind, we utilized personal relationships to secure reality star Kim Kardashian to act as host for our event, and NYC hot spot Greenhouse as the location.

5WPR outreached to various publicists and agents to lock in additional celebrity attendees which included: Khloe Kardashian, “Real Housewives” stars Kelly Bensimon, Jill Zarin, and Danielle Staub, Lance Bass, MTV’s “The City”’ star Erin Lucas, and others. Supporting the “Bubble” flavor, the event was decked out in pink; 5WPR staffers also encouraged celebs to make their “O-Faces” on the pink carpet, further branding the photo ops.

Inside the venue, 5WPR helped to facilitate product shots by positioning the bottles of “Bubble” at the VIP tables. Passed cocktails also helped to ensure that celebrities had easy access to the featured product. The end result was over 163 million media impressions, with placements in The New York Post, The New York Daily News, OK! Weekly, PerezHilton.com, TMZ.com, People Magazine, along with additional media outlets.

And, at the end of the day, Three-O Bubble literally sold out at retail throughout the country – becoming the “it” flavor of the premium spirits segment.