5W Opens Rock’s Greatest Treasure Trove

Founded in 2003 by entrepreneur Bill Sagan, Wolfgang’s Vault is the premier online resource for rock memorabilia. Upon signing with 5W Public Relations in 2005, the agency’s charge was three-fold, the first being driving traffic sales to Wolfgang’s Vault and position the site as the premier online site for all rock memorabilia, music and videos; Establish CEO Bill Sagan, as an expert in music history; Launch “Vault Radio”, an online audio streaming device that plays over 5,000 live audio recordings, as their newest addition to their website.

Within the first week of our multi-tiered PR campaign we created the opportunity to establish Wolfgang’s Vault as the hottest online music retail one –stop shop by securing Wolfgang’s Vaults’ vintage t-shirts as gift bag items for Jessica Simpson’s private, 25th birthday bash. We secured television coverage on Entertainment Tonight as well as print coverage in People, Star, Life and Style and US Weekly.

Within 6 months we validated Wolfgang’s Vault brand, as the only site for authentic rock memorabilia, music and video, by securing a front page profile in the “MarketPlace” section of the Wall Street Journal. Within five days of the article, sales doubled and unique page visits increased 30%.

Lastly, 5W developed and executed an international media blitz, for the launch of “Vault Radio” on February 8th, 2006, which included simultaneously outreaching to print, broadcast, radio and website / blogs. The successful PR campaign drove daily page visits from 25 million to 300 million and increased sales 1,000% and the company’s feature on CBS News’ “Sunday Morning” was awarded the 2006 Emmy for “Outstanding Interpretation or Analysis of Business News Story in a Regularly Scheduled Newscast”. Wolfgang’s Vault has been featured in additional top-tier media outlets including: New York Times, Rolling Stone, CNN, CNBC and AdAge.