Whole Foods Market, the leading retailer in the distribution of natural and organic foods, utilized 5W Public Relations for their "School Lunch Revolution" campaign. For this initiative, we partnered with the nationally recognized "Renegade Lunch Lady" Chef Ann Cooper in order to launch TheLunchBox.org, a Whole Foods backed website designed to help transform school lunches across the country and combat childhood obesity. In addition, 5WPR planned and executed a four-city media tour with various speaking engagements and events to promote awareness.

5W Public Relations further positioned The Lunch Box portal as the most innovative and comprehensive set of tools to help transform school lunches and policies to date. By emphasizing the free set of resources and playing off of Chef Ann's expertise, 5WPR helped the media understand Whole Food's role in the partnership while also championing the lunch box portal as a solution to childhood obesity as it stems from unhealthy eating at schools.

To generate PR for Whole Foods, we targeted top food editors across the country, as well as business editors and education reporters, and other relevant beats. 5WPR secured feature-length articles in top outlets such as CNBC, Reuters, Bloomberg, Forbes, Fox Business, The Los Angeles Times, The Chicago Tribune, CNNMoney, among hundreds of others.