5WPR: Public Relations, Plastic Surgery - Beauty PR

Dr. Zachary Gerut is a board certified plastic surgeon with a distinguished reputation as an innovator and leader in the world of reconstructive surgery. Inventor of the "Gerut Lift" which uses local anesthesia so patients are awake during the procedure and recovery is only two days, Dr. Gerut is at the forefront of the future of plastic surgery. As media go-to person for all cosmetic surgery topics, Dr. Gerut appears in the media on a regular basis, giving invaluable insight into breakthrough procedures.

Dr. Gerut chose 5W Public Relations, after inventing "The Gerut Lift", the first ever non-anesthesia facelift. 5WPR as a plastic surgery PR agency immediately garnered media attention for Dr. Gerut as a leader in innovation in cosmetic surgery, bringing camera crews into his private practice in Long Island. In a world where cosmetic surgery can often be taken as "old news," 5W Public Relations secured televised segments on nearly every network, both nationally and with local affiliates. 5W Public Relations also strategized ways to position Dr. Gerut and his success stories in timely news segments, from politicians and CEO's getting surgery for their jobs, to botched surgery fix-ups, male cosmetic surgery, younger generation surgery, and the latest medical breakthroughs in the field of cosmetic surgery.

As a result of our saturation of Dr. Gerut in the media, the number of patients he sees on a regular basis has increased dramatically, and the media now comes to 5W Public Relations for Dr. Gerut's help whenever a plastic surgery topic arises. He has appeared repeatedly in detailed stories in Elle, is quoted almost every week in US Weekly, OK! Weekly, In Touch Weekly, and Life & Style Weekly, and is often on repeat episodes of Entertainment Tonight, Extra, Fox News, ABC, CBS and NBC. Dr. Gerut has also been seen on The Today Show, in The Boston Globe, and USA Today, thanks to his PR firms efforts of positioning him as a expert plastic surgeon.