Top 25 Public Relations agency

OBJECTIVE

Barnes & Noble and BN.com, its online site, approached 5W with the goal to take its signature brick and mortar experience as the world largest bookseller and extend it into a rich online experience.

STRATEGY

5W Public Relations partnered with the BN.com team to launch publicity for Barnes & Noble Studio, a new online multimedia destination dedicated to the world of readers, writers, and books. The goal was to essentially make Barnes & Noble Studio the "Food Network of books," while creating new ways for book buyers and book lovers to browse online. The site would encourage online visitors to spend time on BN.com the same way they would browse through a bricks and mortar bookstore - but with a combination of professionally produced and user-generated content on various aspects of literature.

RESULT

5W created a vast news bureau, aggressively pitching the Barnes & Noble Studio offerings targeted towards the audience of a given author or title being featured. In the first three months following the Barnes & Noble Studio launch, 5W garnered over 50 million media impressions - and increased online traffic exponentially.

CASE STUDIES

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Consumer Products and Brands