Top 25 Public Relations agency

OBJECTIVE
suki® clinically-proven natural solutions® skincare is a results-driven cosmeceutical line that has evolved synthetic-free personal care from traditional to cutting-edge by offering clinically-proven, 100 percent natural and synthetic-free skincare products. The client hired 5W Public Relations to create and execute a full service PR campaign aimed to promote suki® in both the consumer and business arenas. As beauty PR firm of record, 5WPR was tasked to position the brand as a leader in natural beauty and to re-educate the public on suki®’s key point of difference as being the first and only clinically-proven, 100 percent natural cosmeceutical skincare line which blends science and nature.

STRATEGY
We set out to target and educate primary media outlets including consumer, industry trade as well as business press, on suki’s core values and relevance. Through rigorous development and execution of media outreach and communication strategies, we have worked to establish exceptional results for the brand in today’s saturated beauty industry and “green” markets – for a relatively small brand with minimal budget other than PR.

RESULTS
Within three months, 5WPR secured a groundswell of national media coverage for suki® in The New York Times, Town & Country and Redbook, along with additional top tier placement on WMagazine.com and InStyle.com to align with Earth Day. Two months later, 5W set out to strengthen celebrity ties and influencer engagement with the brand through participation in a high-profile gifting lounge and strategic celebrity and makeup artist product gifting. As a result, we were able to build relationships with influencers such as Malin Akerman, Julianne Moore, Kristin Cavallari and leverage the interest of top makeup artist and Clarins representative, Pati Dubroff who now exclusively recommends suki® to her green-minded, natural clients. Overall, 5WPR has been able to secure product features in suki’s® key target outlets including The New York Times, New York Post, InStyle, Town & Country, Marie Claire, SELF, Health Magazine, Whole Living, Natural Health, Organic Spa, Vogue.com, in addition to top trade outlets such as WWD, Beauty Launchpad and DERMASCOPE. Our work for beauty brands, large and small is top-notch.

Top 25 Public Relations agency

CASE STUDIES

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  • Jane Iredale
    Known for its natural, distinctly feminine mineral makeup, jane iredale ...
  • UniK
    Uni K Wax is a pioneer in waxing, providing the cleanest, greenest ...
  • INGLOT Cosmetics
    INGLOT Company was established over 30 years ago ...