NY PR firm - 5WPR

OBJECTIVE

Supersmile (www.supersmile.com) a celebrated line of complete oral care retailing in thousands of locations in over a dozen countries hired 5WPR as PR firm of record with the goal of increasing brand awareness, and sales. Traditionally, the category is very competitive with Fortune 500 companies such as Procter & Gamble and Johnson & Johnson leading the race. The biggest challenge for Supersmile a privately held family owned business is to stay competitive in a category with monolithic players. The continued task of 5WPR is to execute effective PR strategies that connect Supersmile with its target consumer and garner a heightened level of media exposure.

STRATEGY

The allure of Supersmile is its aesthetic packaging, selective retail availability (sold in high-end boutiques, Bergdorf Goodman and apothecaries) and best of all, the credibility of its formulator, Dr. Irwin Smigel, a famed celebrity cosmetic dentist and named by the Smithsonian "the Father of Cosmetic Dentistry." By leveraging all aspects of the brand through aggressive media relation efforts, we've developed a strong persona for Supersmile as a top whitening line. Our creative campaigns throughout the year include an event strategy, retail promotions, a strong social media presence and celebrity partnerships.

RESULT

Over the last three years, we have secured media placements in numerous leading women's interest, consumer, and fashion publications including WWD, InStyle, Redbook, SHAPE, Harper's Bazaar, O, The Oprah Magazine, and Men's Health. We increased brand awareness among top beauty experts, resulting in several segments on the TODAY Show and other national and regional morning news programs. We've increased visibility for Supersmile in hard-to-reach places including among celebrity, top beauty editors and bloggers, as well as the fashion community. Through diligent focused beauty PR and general Public Relations work, we have helped grow brand awareness.

NY PR firm - 5WPR NY PR firm - 5WPR NY PR firm - 5WPR

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