"5W Public Relations has achieved consistent, top tier results for Hint Water time and time again. They constantly bring creative, out-of-the box ideas to the table and execute tactful initiatives with seamless precision. The talent at 5WPR is top-notch and their team is fast and fearless. Hint Water is proud to have 5WPR as their PR agency of record." - CEO Kara Goldin
HINT Water - A family-run business, hired 5WPR as PR Agency of Record in 2007 to launch their innovative 0 calorie, unsweetened essence water via a full media campaign. The idea behind Hint is simple: pure water, nature's original refreshment, accented with a hint of natural flavor. No sugar, no artificial sweeteners: Hint is a refreshing alternative to sodas, juice and other sweetened drinks and it tastes great.
The brand's challenge was to break through a crowded bottled water space and differentiate themselves to both retailers and consumers. We implemented a full scale PR & Marketing 360 degree strategy that included product placements in lifestyle outlets such as Prevention, Better Homes & Gardens, Women's Health, US Weekly and People. To further brand credibility, we garnered awards in magazines including "Best Flavored Water" from Men's Health, HINT was also named BevNet's Best New Enhanced Water and Best Flavored Water by Self Magazine and Good Housekeeping Magazine the same year.
The brand today has shelf space in top retailers such as Whole Foods, Starbucks, and Duane Reade. A recent visit to Whole Foods led 9 time Grammy winner John Legend to find HINT. Upon trying it out, he knew the product was a perfect addition in his quest for a healthy lifestyle for both him and his fans. "I enjoy drinking HINT water because it's refreshing without tasting sweet or artificially flavored," says Legend. Legend became an investor - http://www.youtube.com/hinttv#p/u/0/Pz2r0A3TPX0
5WPR, as PR agency of record, continues to work with HINT Water on both traditional and digital public relations outreach. Today, HINT Water is a $30 Million business, the leading unsweetened essence water on the market and continues to offer consumers a refreshing choice with no sweeteners, no calories and no preservatives. The brand is headquartered in San Francisco and sold in thousands of retailers nationwide.