PR firm, PR Agency, Public Relations

OBJECTIVE

5W became Agency of Record for HINT Water in 2007, when the brand first engaged 5W to launch the world's first no calorie, unsweetened essence water. We were tasked with launching the HINT and HINT Fizz as the preferred no calorie, unsweetened essence water; distinguishing HINT and HINT Fizz as the alternative to sugary, preservative filled beverages; and promote HINT's core message of "Drink Water, Not Sugar.".

STRATEGY

5W devised a strategy to use a combination of media relations, product integration, social media, event activations, sampling opportunities, product gifting, and brand ambassador engagement to maximize brand visibility. We used such tactics as: strategic gifting programs; desk side appointments; aggressive pitches for reactive and proactive stories; securing profile pieces for CEO Kara Goldin; booking speaking opportunities and award submissions for Kara Goldin; submitting the beverages for relevant consumer and trade awards; brokering partnerships and campaigns with like-minded companies.

RESULT

Our efforts helped HINT double revenues year over year. HINT beverages were featured in Good Housekeeping, Health, Prevention, Women's Health, Fitness, Shape, The Today Show, and many other publications. HINT Inc. and Kara Goldin profiles featured in Forbes, Reuters, The New York Times, Bloomberg Businessweek, and other prominent media outlets. Additionally, Kara Goldin has been featured in: Fortune's "Most Powerful Women Entrepreneurs" and Ernst & Young's "Entrepreneurial Winning Women." She is a Stevie Award recipient for Female Entrepreneur, and HINT achieved the following awards: SELF's "Best Flavored Water" (twice); BevNET's "Best New Enhanced Water;" Good Housekeeping's "Best Flavored Water;" and Men's Health "125 Best Foods for Men" (twice). HINT also participated in exclusive sponsorships with companies including Disney, Warner Brother's and Central Park SummerStage.

NY PR firm - 5WPR

NY PR firm - 5WPR

NY PR firm - 5WPR

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