Top 25 Public Relations agency

OBJECTIVE

Founded by entrepreneur Bill Sagan, Wolfgang's Vault is the premier online resource for rock memorabilia. 5W Public Relations had a three-fold mission: driving traffic and sales to Wolfgang's Vault and positioning the site as the premier online site for all rock memorabilia, music and videos; establishing CEO Bill Sagan as an expert in music history; and launching "Vault Radio", an online audio streaming device that plays over 5,000 live audio recordings, as their newest addition to their website.

STRATEGY

Our multi-tiered PR campaign aimed to establish Wolfgang's Vault as the hottest online music retail one-stop-shop, which included celebrity seeding and an aggressive push for broad national media.

5WPR developed and executed an international media blitz for the launch of "Vault Radio," which included simultaneously reaching out to print, broadcast, radio, websites and blogs.

RESULT

5W secured Wolfgang's Vault's vintage t-shirts as gift bag items for Jessica Simpson's private birthday bash. We also secured television coverage on Entertainment Tonight as well as print coverage in People, Star, Life and Style, and US Weekly.

Within six months we validated the Wolfgang's Vault brand, portraying it as the only site for authentic rock memorabilia, music and video, by securing a front-page profile in the "MarketPlace" section of the Wall Street Journal. Within five days of the article, sales doubled, and unique page visits increased 30%.

The successful "Vault Radio" PR campaign drove daily page visits from 25 million to 300 million, and increased sales 1,000%.

Additionally, the company's feature on CBS News' "Sunday Morning" was awarded an Emmy for "Outstanding Interpretation or Analysis of Business News Story in a Regularly Scheduled Newscast". Wolfgang's Vault has been featured in additional top-tier media outlets including The New York Times, Rolling Stone, CNN, CNBC, and AdAge.

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