PR firm, PR Agency, Public Relations

OBJECTIVE

As the leading distributed bottled water worldwide, Evian hired 5W to create and execute cutting edge campaigns while keeping the integrity, history and culture of Evian at the forefront of every initiative. As Evian's agency of record, 5W created a groundswell of media coverage for the brand with out-of-the-box ideas.

STRATEGY

5W staged an Evian pop-up spa at Fall Fashion Week in Manhattan's famed Bryant Park to raise awareness in the luxury market. To compete with several other Fashion Week-centered events in and around the city, 5W launched the Evian Spa the night before Fashion Week began.

Another successful initiative was executed surrounding the Evian Brumisateur, a refreshing facial spray to keep skin refreshed and hydrated. 5W created personalized "brumis" for every guest at the French wedding of Eva Longoria and Tony Parker.

Additionally, 5W worked to garner media attention for the Evian Royal Resort in Lake Geneva, France. By inviting top tier editors on a press trip to visit the property, 5W introduced media to the source as well as educated attendees regarding the Evian lifestyle as a whole - an essential message for the Evian Worldwide brand.

RESULT

The spa event yielded target media attendance: beauty and fitness editors of high circulation outlets, including Us Weekly, Vogue, Lucky, CosmoGirl, W, Fitness, Essence, Elle and many more. Television segments with ABC, CW11, and E! Entertainment News were secured, as well as print placements in Time Out NY, AM New York, WWD Beauty Biz, Star Magazine and The New York Times. Celebrity attendees included actor Jeremy Piven, R&B singer Ciara, and several Elite Models.

Celebrity awareness and buzz from the Longoria-Parker wedding was a success, as guests included Marcia Cross, Nicolette Sheridan, Teri Hatcher, Felicity Huffman, Sheryl Crow and Jessica Alba. Brumi media placements included Life & Style Weekly, Access Hollywood, USA Today, and Hollyscoop.

PR firm, PR Agency, Public Relations

CASE STUDIES

  • Sparkling ICE
    Sparkling ICE, one of the fastest growing non-alcoholic beverage brands ...
  • Santa Margherita
    Founded in 1935, Santa Margherita is a world-renowned Italian winery ...
  • Viki's Granola
    Viki's Foods was serendipitously born in 2009, when, former stay-at-home ...
  • Colman's Mustard
    Colman's Mustard, a brand in the Unilever portfolio, engaged 5W ...
  • Sparkling Ice Grape Raspberry
    Sparkling Ice, the number one sparkling water beverage brand in the country ...
  • GAEA
    GAEA, leading Greek culinary brand, underwent a rebranding in 2015 ...