Top 25 Public Relations agency

OBJECTIVE is one of North America's premier members only shopping clubs, serving customers throughout the United States, Canada, and other countries worldwide. This privately held Montreal-based firm sells top designer fashions and accessories at prices up to 70% off retail to its members.

5WPR spearheaded the launch of Beyond the Rack from its BETA to live version to bring the brand to the forefront of the sample sale craze. With the recent influx of member's only shopping sites, we were tasked with differentiating Beyond the Rack from similar websites, while increasing its membership.


5W Public Relations created a targeted media campaign for Beyond the Rack, which included an industry insider/editor membership program, giving influencers special shopping experiences. The program incorporated an explanation of how the site stands out from its competitors, offered virtual tours, and produced exclusive editorial memberships with credits toward purchases on the site.


Our strategic plan put Beyond the Rack on the radar for future editorial round-ups, and positioned it as one of the top invitation-only sites among its competitors. Since 5WPR became PR Agency of Record, membership increased to almost 800,000. Through 5WPR's media efforts, Beyond the Rack's membership increased an astonishing 120,000 members in one month alone.

Using a analysis over three months, Beyond the Rack trumped its competitor sites with a consistent growth in unique visitors per month, and achieved consistently more media coverage. Additionally, Beyond the Rack's growth percentage rose +3,360% in 2014, whereas its competitors grew between +2.7 - 200%.

During our tenure as Beyond the Rack's public relations firm, 5W Public Relations secured features in top tier media, including, but not limited to: the Wall Street Journal, CNBC,,,, ABC-TV affiliates, NBC-TV Affiliates, Lucky, FLARE, New York Magazine, Modern Bride, AOL, iVillage, Internet Retailer, and more.

"5WPR will meet your PR needs with its team of energetic professionals. The media exposure they generated helped us achieve brand awareness and reach one million members after only a year in operation."

- Dave Farrant, Director of Marketing Communications, Beyond the Rack.


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