Medifast (NYSE: MED), the third largest weight loss and weight management company in America, uses 5W Public Relations as its PR Agency of Record for its consumer audience and called on 5WPR’s corporate practice for additional support. For Medifast’s corporate communications needs, 5WPR's goals were to position the C-Suite as thought leaders within the industry and among publicly traded companies, promote its international expansion into Canada, guide its partnership with leading tech wearable company Fitbit, and support the company with strategic communications during its transition to the franchise model.

Media Placements

Media and publication placement for Medifast

STRATEGY

5WPR leveraged Medifast's brand differentiators to position the company as the scientific and medical leader in the weight loss and weight management product category. The campaign, built around creative ideas promoting the company's major announcements, presented its leaders as business experts, and as leading industry voices on broader weight loss and obesity trends both domestically and abroad. Consistently combining targeted outreach and curated story angles, 5WPR reached key audiences for Medifast: investors, potential franchise owners, corporate partners, and business leaders.

RESULTS

Medifast experienced strong business growth, consistently besting its competitors in word-of-mouth through impactful media exposure. Medifast also experienced strong customer adoption in Canada and greatly accelerated its transition from corporate-owned centers to the franchise model. 5WPR secured national television placements for Medifast CEO Mike MacDonald, which garnered mass audience brand awareness for the company and its milestones.

Coverage has included:

  • Bloomberg Surveillance
  • Fox Business Varney & Co.
  • Forbes
  • The Street
  • Fox News
  • Huffington Post

MacDonald and Meg Sheets, Medifast's CMO, were included in Inc. Magazines guide to success

5W secured coverage for MacDonald in major Canadian outlets, BBN Television and the Toronto Star, during the company's announcement of the rollout in Canada

5W secured features with Fortune, Information Week, and Medical Daily focused on the Fitbit partnership



5W Branding Public Relations Firm

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