Top 25 Public Relations agency

OBJECTIVE

Vail Resorts hired 5W Public Relations to execute the First Annual Vail "Hold 'Em Poker Event For Your Cause" to raise money for charity. Vail Resorts wanted to increase the visibility of the Vail brand to attract new clients and increase awareness of the brand among trendsetters and affluent travelers.

STRATEGY

5WPR implemented all aspects of the event, including full production, securing auction items and sponsorships. 5WPR used celebrity relationships secured Mario Lopez to host the event and procured numerous celebrities, musical guests, socialites, and business executives to attend.

RESULT

The First Annual Vail "Hold 'Em Poker Event For Your Cause" was a full "white carpet," A-list event, that included an unforgettable performance by Wyclef Jean, live and silent auctions (with items like a signed A-Rod bat and Derek Jeter glove), a Volvo giveaway, and, the celebrity poker tournament, where the winner received $100,000 for charity.

As a result of this event, Vail Resorts received recognition in the top entertainment media outlets including Page Six (New York Post), Rush and Molloy (NY Daily News), Star magazine, Life & Style Weekly, Entertainment Tonight, and TMZ.com.

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