Oyster Hotel Reviews Case Study
Oyster Hotel Reviews launched in June 2009 with a mission to provide a comprehensive review of hotels in the New York, Miami, Aruba, Dominican Republic and Jamaica areas with new cities launching every month. The company, funded by Bain Capital Ventures, unleashed a team of experienced top-tier travel reporters to investigate and report on hotels throughout each region over a period of 15 months. The travel site provided a wide range of reviews for consumers, including everything from most pet friendly hotels, to hottest pool scene, worst family vacation spots, best hotel to spot a celebrity and many more.
Through Oyster Hotel Reviews' detailed evaluations, consumers were able to access an unbiased and independent hotel review site they can trust with over 200,000 authentic photos and over 500 reviews to date.
Oyster Hotel Reviews tasked 5W Public Relations with promoting the launch of the independent travel site in June 2009 and to assist in search engine optimization efforts related to certain keywords, in the months to follow. To do so, 5W sought to garner a variety of online press, blogs, and the like with direct links back to the Oyster site. A combination of top-tier features and reviews of the site along with placements in niche blogs and online media was the strategy in catapulting Oyster Hotel Reviews' position among top travel review resources.
In the weeks leading up to the launch, as PR agency of record, we worked with national, local and travel trade media to secure top-tier press to run in tandem with the site's debut. The results were overwhelming as 5WPR secured every major daily newspaper, including independent features on Oyster Hotel Reviews in the New York Times, USA Today, Los Angeles Times, Crain's New York, Wall Street Journal, AOL, Travel + Leisure, BusinessWeek and Travel Weekly among others, as well as hundreds of mentions on a variety of niche sites obtained as part of our ongoing SEO and brand building campaign.
Media which we secured included:
"Solid and useful, the photographs are invaluable," THE NEW YORK TIMES
"Reviews of the food, pool, gym, sheet quality..." THE WALL STREET JOURNAL
"What's so appealing is its transparency.." LA TIMES
"...you are urged to look at the site which is quite well-designed..." FROMMERS'
CEO Elie Seidman cited the following in reference to our work surrounding the launch: "I've never witnessed anything like it. 5W Public Relations delivered in spades. Within the first week of our launch, we nabbed top-tier feature stories on our virgin brand. They get results, and fast!"
Through Oyster Hotel Reviews' detailed evaluations, consumers were able to access an unbiased and independent hotel review site they can trust with over 200,000 authentic photos and over 500 reviews to date.
Oyster Hotel Reviews tasked 5W Public Relations with promoting the launch of the independent travel site in June 2009 and to assist in search engine optimization efforts related to certain keywords, in the months to follow. To do so, 5W sought to garner a variety of online press, blogs, and the like with direct links back to the Oyster site. A combination of top-tier features and reviews of the site along with placements in niche blogs and online media was the strategy in catapulting Oyster Hotel Reviews' position among top travel review resources.
In the weeks leading up to the launch, as PR agency of record, we worked with national, local and travel trade media to secure top-tier press to run in tandem with the site's debut. The results were overwhelming as 5WPR secured every major daily newspaper, including independent features on Oyster Hotel Reviews in the New York Times, USA Today, Los Angeles Times, Crain's New York, Wall Street Journal, AOL, Travel + Leisure, BusinessWeek and Travel Weekly among others, as well as hundreds of mentions on a variety of niche sites obtained as part of our ongoing SEO and brand building campaign.
Media which we secured included:
"Solid and useful, the photographs are invaluable," THE NEW YORK TIMES
"Reviews of the food, pool, gym, sheet quality..." THE WALL STREET JOURNAL
"What's so appealing is its transparency.." LA TIMES
"...you are urged to look at the site which is quite well-designed..." FROMMERS'
CEO Elie Seidman cited the following in reference to our work surrounding the launch: "I've never witnessed anything like it. 5W Public Relations delivered in spades. Within the first week of our launch, we nabbed top-tier feature stories on our virgin brand. They get results, and fast!"
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