Founded in 2002, the Philip Stein Company has brought an innovative outlook to the world of luxury products with their high-end collection of timepieces. By integrating Frequency Technology in the company’s extensive collection of watches, Philip Stein has successfully combined the principles of overall wellbeing with a distinctive watch design that also helps to balance the body’s flow of energy, aiding in a better night’s sleep, less stress and an overall improved sense of well-being.

Philip Stein hired 5W Public Relations in 2009 to generate national consumer awareness for the brand and develop a strong brand identity as a luxury timepiece with a patented breakthrough technology. Our main objective is to achieve an affluent/influential cult following of the brand and reach new consumers through a consumer marketing campaign with heavy emphasis on media and viral tactics.

5W developed a multi-faceted consumer engagement & education program that includes strong media relations, social media & viral marketing, event marketing and a celebrity brand ambassador program. Among a number of creative executions, 5W Public Relations developed a viral campaign, “Have You Slept with Philip Stein?” aimed towards influential business entrepreneurs and successful CEO’s that have been in the public eye for a newsworthy event causing them stress. For this initiative, influencers such as Steve Jobs, Tony Hayward and Akia Toyoda were gifted a high-end watches and asked to fill out a survey on whether or not this watch has helped to relieve stress during this time of pandemonium in their lives. Results included a dramatic spike in website traffic, sales among retailers as well as prominent media features including a spot on “Oprah’s Favorite Things.”

5W continues to create a strong brand identity and targeted consumer awareness for the Philip Stein Natural Frequency Technology Watches by saturating the fashion, entertainment, health, wellness and lifestyle media. 5W Public Relations also works simultaneously with our network of celebrities, producers, fashion stylists, broadcast wardrobe departments as well as pop-culture and entertainment media on both a regional and national level, resulting in top coverage on People.com, Access Hollywood, Inside Edition, The Today Show, NBC Miami and many more.