Dr. Yan Trokel Case Study
As a leading plastic surgeon in New York City, Dr. Yan Trokel specializes in facial cosmetic procedures that result in a natural appearance. He is the director of the Yan Center for Corrective and Cosmetic Surgery and is revolutionizing the field of aesthetic surgery with his signature Y-Lift; a new proven, non-invasive procedure that restores and improves the appearance of the face from the forehead to jaw line to neck more effectively with more natural-looking results than the traditional face lift.
Upon hiring 5WPR as beauty PR firm of record three years ago, the primary objective for Dr. Trokel was to build brand recognition of both him, his practice as a whole and his signature procedures, thereby increasing the value of his business and positioning him as a leader in the plastic surgery industry.
Since then, 5W Public Relations has secured and is continuing to secure major features for Dr. Trokel including a Forbes cover story, feature in New York Times Magazine, CBS Evening News with Katie Couric, Good Morning America, The Early Show, ABC Nightline and local New York TV affiliates. As a result of 5W Public Relations' initiatives and strategic media placement, Dr. Trokel has become and continues to be a well-known face, expert and pioneer in his industry.
PR for plastic surgeons remains a vital practice for 5WPR, with specialty in plastic surgery PR, and beauty PR.
Upon hiring 5WPR as beauty PR firm of record three years ago, the primary objective for Dr. Trokel was to build brand recognition of both him, his practice as a whole and his signature procedures, thereby increasing the value of his business and positioning him as a leader in the plastic surgery industry.
Since then, 5W Public Relations has secured and is continuing to secure major features for Dr. Trokel including a Forbes cover story, feature in New York Times Magazine, CBS Evening News with Katie Couric, Good Morning America, The Early Show, ABC Nightline and local New York TV affiliates. As a result of 5W Public Relations' initiatives and strategic media placement, Dr. Trokel has become and continues to be a well-known face, expert and pioneer in his industry.
PR for plastic surgeons remains a vital practice for 5WPR, with specialty in plastic surgery PR, and beauty PR.
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