Public Relations Agency - NYC PR Firm

OBJECTIVE

As a leading plastic surgeon in New York City, Dr. Yan Trokel specializes in facial cosmetic procedures that result in a natural appearance. He is the director of the Yan Center for Corrective and Cosmetic Surgery. He is revolutionizing the field of aesthetic surgery with his signature Y-Lift; a proven new, non-invasive procedure that restores and improves the appearance of the face from the forehead to jaw line to neck more effectively with more natural-looking results than the traditional face lift. Dr. Trokel hired 5W to build brand recognition of his practice and himself.

STRATEGY

5W pursued an aggressive media campaign to reach both regional and national audiences.

RESULT

5W Public Relations secured and continue to secure major features for Dr. Trokel including a Forbes cover story, and features in the New York Times Magazine, CBS Evening News with Katie Couric, Good Morning America, The Early Show, ABC Nightline, and local New York TV affiliates. As a result of 5W Public Relations' initiatives and strategic media placement, Dr. Trokel has become and continues to be a well-known face, expert and pioneer in his industry.

PR firm, PR Agency, Public Relations

PR firm, PR Agency, Public Relations

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