R. Donahue "Don" Peebles, Chairman and CEO of The Peebles Corporation, the nation's largest African American-owned commercial real estate development company, named 5W Public Relations his agency of record. Our objective was to establish Mr. Peebles and his company as an expert through media coverage.

Media Placements

Media and publication placement for Peebles Corporation

STRATEGY

Positioning Don Peebles as an expert in real estate development, business and politics via intense media monitoring, creative idea generation, and targeted media outreach, 5WPR helped grow Mr. Peebles' reputation as a nationally recognized thought leader. 5WPR focuses on driving business growth through media relations and brand awareness.

RESULTS

5WPR's involvement has paid dividends for Mr. Peebles and his firm with consistent broadcast opportunities. We have secured frequent national television placements on over 50 live on-air segments at top-rated cable news programs including Fox News' Your World with Neil Cavuto; a lengthy profile tribute aired on Fox & Friends; Fox Business - Varney & Co.; CNN's Your Money and Starting Point with Soledad O'Brien; and CNBC's Kudlow Report, Street Signs, and On the Money.

5W has delivered unrivaled publicity in top print publications including a front-page piece in the New York Times and also articles in the Wall Street Journal, USA Today, Associated Press, The Washington Post, Huffington Post, Forbes, The Real Deal, and POLITICO. Profile pieces were placed in key business trades such as LEADERS Magazine and NV Magazine. The Peebles Corporation has experienced increased deal flow and key positioning in the New York City real estate market since signing with 5WPR.

A turning point in the PR campaign happened when a Black History Month video profile on the client was placed with Fox News. The 7-minute segment aired on the top-rated morning news program Fox & Friends. Less than a month later, the client closed his first deal in New York City, consummating it with a joint press conference between Mr. Peebles and then-Mayor Bloomberg.

Since The Peebles Corporation hired 5WPR, Peebles' portfolio grew by $1 billion and $2 billion in added worth of developments in its pipeline.



5W Branding Public Relations Firm

CASE STUDIES

  • Duane Reade
    Duane Reade, a subsidiary of the Walgreen Company, is the ...
  • Medifast
    Medifast (NYSE: MED), the third largest weight loss and weight management ...
  • SAP NS2
    SAP National Security Services Inc. (SAP NS2), a subsidiary of the Fortune ...
  • RxAdvance
    RxAdvance is a national full-service pharmacy benefit ...
  • SpringOwl Asset Management
    5W Public Relations has represented Jason Ader, CEO of SpringOwl Asset ...
  • John Sculley
    Former Apple and Pepsi CEO John Sculley approached 5W ...
  • Shop.com
    Market America, Inc. is a product brokerage and Internet ...
  • Robert Amsterdam
    Robert Amsterdam is a renowned international attorney with ...