PRITIKIN Case Study
Pritikin Longevity & Wellness Center is an all-encompassing lifestyle destination founded 50 years ago by Nathan Pritikin, who emphasized diets rich in fruits, whole grains, vegetables, seafood, and some nonfat dairy and lean meat. The goal of 5WPR as PR agency for Pritikin are to generate ways to garner national press, creating brand awareness and positioning them as the credible published experts in regards to weight loss and nutrition.
In addition to composing targeted press materials concerning relevant weight loss issues such as heart disease and diabetes, we created a national and multi-city b-roll campaign. We sent major network producers a b-roll package which included footage from the center on a weight loss study done by the American Heart Association, which we arranged.
From Newsweek to USA Today, this initiative garnered feature stories for the Pritikin Longevity & Wellness Center in top tier media outlets from across the country. In less than 6 months, we secured placements on the Today Show, PBS, AARP and the New York Times. Today, major coverage continues in media of all sorts as the result of our targeted, strategic public relations efforts.
In addition to composing targeted press materials concerning relevant weight loss issues such as heart disease and diabetes, we created a national and multi-city b-roll campaign. We sent major network producers a b-roll package which included footage from the center on a weight loss study done by the American Heart Association, which we arranged.
From Newsweek to USA Today, this initiative garnered feature stories for the Pritikin Longevity & Wellness Center in top tier media outlets from across the country. In less than 6 months, we secured placements on the Today Show, PBS, AARP and the New York Times. Today, major coverage continues in media of all sorts as the result of our targeted, strategic public relations efforts.
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