Top 25 Public Relations agency

OBJECTIVE

PeekYou turned to 5WPR to build buzz around the launch of PeekAnalytics, its Twitter analytics tool that offers demographic and psychological insight data aggregated from over sixty social sites.

STRATEGY

With this objective in mind, 5W opted to take advantage of the rich data PeekAnalytics was capable of compiling, and leverage that with the media.

To implement this initiative, 5W helped PeekAnalytics' internal research team use data and research findings to drive media coverage, build brand awareness, and position the company as an industry expert. Using news trends and creating their own topics, 5W developed customized PeekAnalytics reports, which were strategically sent to media members.

RESULT

Our PeekAnalytics reports help drive media coverage each year. Examples include a list created of the "Top 50 Social Media Power Influencers" created exclusively for Forbes, a "New York Fashion Week" report comparing top fashion designers for Wall Street Journal, and a report on politicians and Twitter for BuzzFeed.

Our initiatives have also delivered over 6.4 billion impressions from media in outlets including Mashable, TechCrunch, The New Yorker, PBS Newshour, Politico, Business Insider, The Washington Post, The Huffington Post, and others. PeekYou is a Quantcast top-200 people-search site, and it continues to grow in the technology space as it serves over 15 million visitors per month.



"I've worked with eight different PR firms in my career, and 5W is by far the most effective. Our team has generated a consistently high-level of media coverage since we began working together. I say "our team" because we consider them an integral and trusted part of our company. We wouldn't be where we are today without their hard work and expertise in media relations."

- Michael Hussey, CEO of PeekYou.

Top 25 Public Relations agency



Technology PR Firm

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