Mom & Baby
With Moms around the globe spending trillions, 60% of them say they are more likely to purchase a product if they read about it in the press. From the Hollywood baby boom to “Mompreneurs”, 5WPR links its clients to culturally relevant trends and presents them in ways that resonate with media. Our strategy is to invent and execute various tactics that connect with moms from all demographics, integrating brands into editorial from top tier publications as well as connecting them to popular mommy groups, social networks, schools and family clubs. We use guerilla tactics to introduce products to the mom market, where mothers see a product’s association within a community to which they belong and trust.

Client Testimonials:
"From minute 1 of hiring the team at 5WPR, they have simply produced results, provided sound counselm and been strong strategic partners. All this from a passionate, vital PR account team. At all levels, the team as our PR firm of record has understood our many levels of communication needs, and has enabled BornFree to experience tremendous success.”
- Ron Vigdor, CEO, BornFree (www.newbornfree.com)

“We are thrilled that 5WPR serves as our PR firm of record. After hiring them for an initial 3 month project, we more than doubled their budget and are committed to them. They are focused, hard-working, understand the childrens market, reach media, decision makers and are true marketing and communications partners for our brand.”
- Gil Lemel, CEO, BornFree (www.newbornfree.com)

"I’ve worked with some of the largest PR agencies in the U.S. for nearly 10 years and can honestly say that I’ve never experienced a company as talented as 5W Public Relations. Their ability to grasp the finicky children’s marketplace and synthesize new concepts is unparalleled. I’d recommend them to anyone.
- Andrew Gatto , CEO, Russ Berrie