Mom & Baby

With Moms around the globe spending trillions, 60% of them say they are more likely to purchase a product if they read about it in the press. From the Hollywood baby boom to “Mompreneurs”, 5W links its clients to culturally relevant trends and presents them in ways that resonate with media. Our strategy is to invent and execute various tactics that connect with moms from all demographics, integrating brands into editorial from top tier publications as well as connecting them to popular mommy groups, social networks, schools and family clubs. We use guerilla tactics to introduce products to the mom market, where mothers see a product’s association within a community to which they belong and trust.

5WPR consistently develops intensely competitive creative positioning for some of today’s hottest brands whose target market is kids ages 5 – 17. Our youth marketing programs have garnered immediate brand credibility and popularity among a very finicky market.

"I’ve worked with some of the largest PR agencies in the U.S. for nearly 10 years and can honestly say that I’ve never experienced a company as talented as 5W Public Relations. Their ability to grasp the finicky children’s marketplace and synthesize new concepts is unparalleled. I’d recommend them to anyone."
- Andrew Gatto , CEO, Russ Berrie