As moms around the globe continue to spend in the trillions, 60% of them say they are more likely to purchase a product if they read about it in the press, making Public Relations an integral part of the marketing mix for any brand seeking exposure in this market. From established children and maternity brands to "Mompreneurs", 5W Public Relations helps our clients in this space link to culturally relevant trends and present them in ways that resonate with consumers and the media alike. Having won industry accolades for our expertise in the area of marketing-to-women, our strategy is to invent and execute various tactics that help brands connect with moms from all demographics, integrating brands into top-tier publications as well as connecting them to popular mommy groups or blogs, social networks, schools and family clubs.
We use guerilla tactics to introduce products to the mom market, organically connecting our clients’ products to a community to which moms belong and trust, thus generating the credibility within this space that is critical to brands’ success. From Diono USA to Plum Organics, HINT Water and Bornfree, established and challenger brands alike turn to 5W to drive sales in this increasingly crowded marketplace.
Consumer PR Agency Testimonials:
"5W has been a strategic partner in elevating our brand on a national and regional scale. Their understanding of the parenting space, from national print outlets to savvy mom bloggers, effective media relations and precise execution of initiatives is a key element in our brand growth on a consumer level, and 5W knows how to get the job done."
"From minute 1, the 5W consumer team simply produced results, and has been a strategic partner and provided counsel throughout - all this from a passionate, smart and resourceful account team. At all levels, the team has understood our many levels of communication needs, and has enabled BornFree to experience tremendous success."
"We are thrilled that 5W serves as our PR Agency. After hiring them for an initial 3- month project, we more than doubled their budget. They are focused, hard-working, understand the children’s market, reach media and decision makers, and are true marketing and communications partners for our brand."