Youth Marketing

With increased spending power and becoming increasingly fickle in regards to brand selection, the youth marketing space is more important than ever before. One of 5W’s unique core competencies is working with many of the leading advertising & marketing firms who specialize in this space. Working with these clients, we have developed and executed strategic public relations campaigns aimed at reaching CMO’s looking to benefit from our client’s valuable insight.

Our clients have received major profiles in top publications like AdAge, The New York Times, AdWeek, BrandWeek, Entrepreneur, The Wall Street Journal and The Los Angeles Business Journal among others. In large part due to our work, these clients received an increase in unsolicited RFP’s, speaking opportunities and have all become “go-to” sources for media looking for emerging trends in this marketplace.

We are the only Top 50 independent agency in the U.S. with a CEO under the age of 50, and as such have a tremendous understanding of the youth space.

"In one year, 5W has been able to position me as a leading female CEO of a public company with profiles in Entrepreneur, Pink and DM News to name a few. They have also been consistent in placing me as an expert within the consumer branding space and with segments on Bloomberg TV and MSNBC as well as a source for many of the leading advertising trades such as Ad Week and Media Magazine. Additionally 5W been able to create a fully multi-tiered media program that has successfully placed Vertical Branding’s leading products that we own or license, such as Hercules Hooks, Zorbeez, MyPlace, and Steam Buddy, in top - tier national dailies and consumer publications."
- Nancy Duitch, CEO of Vertical Brandin