5W Public Relations Case Study For: MyRegistry.com
MyRegistry.com is the premiere online destination for universal gift registry services. Providing members with the ability to create one centralized gift registry for any gift-giving occasion, users can add products and services from any retailer – online or brick and mortar into one platform, eliminating the constraints of traditional gift registries.
Tasked with dissolving the stigma associated with conventional gift registries and introducing the site to a wider audience than brides-to-be and parents-to-be, 5WPR created a unique and impactful Public Relations program for MyRegistry.com. By proactively using the news cycle to develop on-trend story angles, 5WPR positioned MyRegistry.com as a site which allows users to create a “wish list” for any occasion, including Birthdays, Housewarmings, Holidays and more. Through touting the creation of MyRegistry.com wish lists as “Direct Links to Santa” during the 2011 Holiday Season, 5WPR was able to secure a slew of top-tier media coverage, positioning the brand as a useful tool to help eliminate the number of gift returns and aid in consumers receiving products that they truly desire. Media placements surrounding this initiative included: The New York Times, ABC’s Good Morning America, ABC Chicago, ABC Philadelphia, FOX Washington DC and many more.
In addition to generating media surrounding non-traditional registry occasions, 5WPR implemented unique programs aimed at showcasing the site’s philanthropic uses. Through a “Baby Registry Giveaway” contest geared towards financially distressed mothers-to-be, non-profit registries for products to help alleviate damage from Hurricane Irene, celebrity philanthropic fundraisers and more, 5WPR was able to help MyRegistry.com break the mold from being a traditional gift registry website, into a brand with immense corporate responsibility. Media placements garnered surrounding MyRegistry.com’s various philanthropic initiatives have included, but are not limited to: The New York Times, ABC Dallas, CBS Philadelphia, The San Diego Union-Tribune, AOLNews.com, StarMagazine.com and InTouchWeekly.com.
In the 7 months since we have commenced our Public Relations campaign on behalf of MyRegistry.com, 401,333,552 media impressions have been garnered.
Tasked with dissolving the stigma associated with conventional gift registries and introducing the site to a wider audience than brides-to-be and parents-to-be, 5WPR created a unique and impactful Public Relations program for MyRegistry.com. By proactively using the news cycle to develop on-trend story angles, 5WPR positioned MyRegistry.com as a site which allows users to create a “wish list” for any occasion, including Birthdays, Housewarmings, Holidays and more. Through touting the creation of MyRegistry.com wish lists as “Direct Links to Santa” during the 2011 Holiday Season, 5WPR was able to secure a slew of top-tier media coverage, positioning the brand as a useful tool to help eliminate the number of gift returns and aid in consumers receiving products that they truly desire. Media placements surrounding this initiative included: The New York Times, ABC’s Good Morning America, ABC Chicago, ABC Philadelphia, FOX Washington DC and many more.
In addition to generating media surrounding non-traditional registry occasions, 5WPR implemented unique programs aimed at showcasing the site’s philanthropic uses. Through a “Baby Registry Giveaway” contest geared towards financially distressed mothers-to-be, non-profit registries for products to help alleviate damage from Hurricane Irene, celebrity philanthropic fundraisers and more, 5WPR was able to help MyRegistry.com break the mold from being a traditional gift registry website, into a brand with immense corporate responsibility. Media placements garnered surrounding MyRegistry.com’s various philanthropic initiatives have included, but are not limited to: The New York Times, ABC Dallas, CBS Philadelphia, The San Diego Union-Tribune, AOLNews.com, StarMagazine.com and InTouchWeekly.com.
In the 7 months since we have commenced our Public Relations campaign on behalf of MyRegistry.com, 401,333,552 media impressions have been garnered.
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