Youth Marketing / Urban Marketing / Multicultural Marketing
As today's fragmented media marketplace makes it increasingly difficult to connect with consumers, the ability to develop credible and relevant brand awareness has never been more critical. Since the beginning, one of the core competencies of 5WPR has been to create campaigns that connect niche markets in ways that speak to various markets.
Whether the youth, urban, or various ethnic and multi-cultural audiences, we have worked with leading companies who seek to reach these audiences. By understanding how to market accordingly, utilize the right product placements, endorsements, viral marketing, event management, social media and more, 5WPR is able to establish and maintain positive brand recognition.
As the 2011 PR Agency Report card stated, 5WPR is known for "creativity - the ability to tap into urban and popular culture that older firms seem barely aware of." Its quite a statement for The Holmes Report to make about our firm.
Additionally, our CEO was referred to as "a generation younger than many of his competitors in the New York marketplace." We are the only Top 50 independent US Public Relations agency with a CEO under the age of 40, and have a tremendous understanding of today's new America.